Search engine optimization is an important part of your online marketing and the home page of your website is the welcome sign for people most likely discovering your business for the first time. The term SEO has been around long enough for business owners to understand that there must be some value in taking this in to consideration, and although rather straightforward, the process is ever evolving, meaning you have to keep up with current trends and appeasing the almighty algo.
So how do you optimize your homepage for search engine ranking?
If you have a website, chances are that your homepage is the most visited page on it. This means that if you optimize this page properly, then people will be able to find your site more easily to discover what your business has to offer and how to get in touch or learn more about a specific service. In this post we will talk about how to SEO the home page of your website so that it ranks higher in search engines like Google and Bing.!
First and foremost, you need to understand that the content of your homepage is very important. This means that it needs to be unique and helpful for any visitor including search engines crawling through it. A common mistake by business owners is using their home page as a place where they can put all kinds of information from coupons to sales announcements – essentially anything, what the business owner needs to do is present their services in a very clear way and make that the priority.
From a very basic starting point, optimizing your homepage title tags and meta descriptions, setting up Google Analytics, and having a clear list of services that you provide is the very first step(s) and is where you should be focusing your attention initially.
Along with the above, you should have a clear and concise call to action that is prominent on the upper half of the website, that lets visitors know how to easily get in touch or should be some kind of incentivization that helps you gather the visitors’ contact info. Another popular option is utilizing a service such as Acuity, which you can connect to your Google Calender or calendar of choice and thereby immediately set up introduction calls or Zoom meetings.
How Do You Choose Keyowrds for Your Home Page?
Using keywords throughout the home page is both helpful to humans and search engines. When you are creating your website’s homepage, it is important to think about the words and phrases that people might use when looking for a business like yours. You can use Google AdWords Keyword Tool or semrush.com/ seo-toolkit to find keywords related to your business and then work them into the copy on your homepage.
It is also helpful to include these keywords in the following places:
-Title tags
-Meta descriptions
-Headings and subheadings
-Anchor text (text you hyperlink to other pages on your site)
Including keywords throughout all of these areas will help you rank higher in search engine results pages (SERPs).!
One of the best ways to make sure your homepage content is up-to-date and keyword rich is by regularly publishing blog posts on your website and having the most recent show up on your home page. Not only will this help keep your website fresh, it will also help you rank higher in search engines for the keywords that are relevant to your business which will be used in those blog posts.
Another way to improve your SEO is by using images and videos on your homepage. This is because not only do they add visual appeal, but they can also be optimized with keywords which will help improve your ranking. Using multiple types of media is a very important part of promoting your business especially today, and especially video.
The important thing is that you take the time to understand how SEO works and what you need to do in order for your homepage to rank higher in search engine results pages, once you get a handle of it, you will realize it is boring and time consuming and you will give OK7 a call.