Latest News, Views, and Musings
Google Analytics for AI: How to Track Where Your Business Shows Up in ChatGPT and Other AI Tools
People are not just Googling anymore. They’re asking ChatGPT, Gemini,...
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Instagram Reach Is Down. Here’s What Actually Changed (From Adam Mosseri)
Instagram changed. Most businesses didn’t. If your reach has dropped,...
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Why Most Marketing Advice Fails Family Businesses in 2026 (And What Actually Works)
Local and family-owned businesses are being told that “AI is...
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Should You Use Copyrighted Music in Instagram Reels for Your Business?
Many local business owners are putting serious effort into Instagram...
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Why Your First Sale Matters More Than You Think
Why Your First Sale Matters More Than You Think And...
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How to Master the First Three Seconds: Building a Three-Hook Strategy for Videos That Stop the Scroll
Why the First Three Seconds Matter Every day, your audience...
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Google’s AI Max Explained: How Smarter Search Is Changing PPC
Google has officially launched AI Max, a suite of new...
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DIY Guide to Tracking AI Search Visibility
AI search is changing how people find brands online —...
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