CASE STUDY
Ryser's Landscape Supply
Modernizing digital presence for a landscape supply business serving both retail and professional customers
Overview
Client
Ryser's Landscape Supply
Location
Little Silver, NJ
Industry
Landscape supply (retail & pro services)
Partnership Started
12.23.2022
Scope
Ongoing marketing retainer
Objective
Modernize digital presence, streamline customer communication, support both retail and contractor audiences, and increase online visibility and usability.
Key Focus Areas
- Website modernization and e-commerce implementation
- Clear audience segmentation (Pro vs. Retail)
- Content strategy for education and conversion
- Local SEO and digital presence optimization
Challenges
Before OK7 Partnership
Digital Presence
- Outdated website with poor structure and slow speed
- No online ordering for bulk materials
- Inconsistent branding and messaging
Content & Operations
- Manual, scattered social media and content processes
- Poor SEO and under-optimized service pages
- Lacked visual clarity between "Pro" and "Retail" audiences
Core Problems to Solve
Customer Experience
The website wasn't effectively serving either retail customers or professional contractors, leading to confusion and missed opportunities.
Operational Efficiency
Manual processes for content creation and order management were time-consuming and error-prone.
Digital Strategy
Lacked a cohesive approach to digital marketing that could drive both immediate sales and long-term brand growth.
What OK7 Delivered
Website Design & Technical Upgrades
- Full homepage redesign for clarity and mobile performance
- Built out product categories and landing pages:
- Bulk Materials (mulch, stone, sand, etc.)
- Tools & Accessories
- Arborist & Power Equipment (including STIHL)
- Home Decor & Gifts
- Launching bulk ordering system for delivery-based sales with custom delivery rules by town
- Structured navigation based on buyer intent (Pro vs. Retail)
- Created image and text asset checklists per page
E-Commerce Consultation
- Working with POS to make sure delivery specs are met
- Product details / image gathering for organization
- Future-proofed the system to evolve into full e-commerce (shipping, in-store pickup)
Social Media Management
- Create monthly content calendars
- Developed branded carousel posts with educational and seasonal content
- Post types:
- Product Spotlights
- Behind-the-scenes content
- Seasonal tips and checklists
- Service breakdowns
- Streamlined internal workflows with OK7's designer and copywriter
- Improved content relevance by organizing posts by retail/pro focus
Blog Content Creation
- Wrote SEO-optimized blog posts targeting local customers:
- Seasonal prep guides
- Bulk delivery advice
- Product explanations (e.g., mulch types, pruning tools)
- How-to content for homeowners and contractors
- Used structured formats (H2s, bullet points, CTAs)
- Linked posts to product pages for SEO and conversion
Local SEO & Google Profile Optimization
- Setup and verified Google Business Profile
- Implemented high-intent keywords across blog and service pages
- Optimized metadata and internal linking
Visual & Operational Improvements
- Conducted in-store photo documentation of inventory
- Created product and category checklists based on actual store photos
- Helped the team organize digital assets and workflows
Results & Impact
Digital Experience
- Increased site usability and mobile load speed
Social Media
- consistent and relevant content
Audience Segmentation
- Clear distinction between Pro and Retail on-site navigation
Search Visibility
- Steady increase in organic search traffic
Brand Consistency
- Stronger brand consistency across all digital touchpoints
Client Testimonial
“OK7 helped us turn a cluttered site into a sales engine for our retail and contractor customers. We’re finally ahead of the season instead of always playing catch-up.”
– Ryser’s Landscape Supply
Tools & Process Highlights
Technology Stack
Key Processes
- Content planning with monthly calendars
- Collaborative design and copy workflows
- SEO-focused content creation
- Data-driven performance tracking
Workflow Implementation
Monthly Cycle
- Strategy session to align on priorities
- Content calendar creation
- Asset development (copy + design)
- Implementation and publishing
- Performance review and optimization
What's Next
Immediate Priorities
- Launch e-commerce bulk order delivery
- Expand category pages for masonry and power tools
Future Roadmap
- Add instructional video content to product pages
- Introduce newsletter campaigns and seasonal email promos
Long-Term Vision
The partnership with Ryser’s Landscape Supply continues to evolve, with ongoing optimizations to:
- Further streamline the customer journey from discovery to purchase
- Enhance tools for professional contractors while maintaining retail appeal
- Develop data-driven marketing strategies based on performance analytics
Ready to transform your digital presence?
Let’s discuss how we can help your business achieve similar results with a strategic, tailored approach.