Monthly content planning
Created an organized publishing cadence tied to active services, properties, and audience priorities.
Case Study · Commercial Real Estate
A repeatable marketing system for a legacy commercial real estate brand.
Structured content, sharper property materials, and better internal organization helped RJ Brunelli communicate more consistently to landlords, tenants, and agents.
The challenge
The expertise was established. The marketing process was not.
Brand visuals and property materials were inconsistent, publishing happened without a dependable calendar, and marketing tasks were handled ad hoc by the internal team.
The business needed content tied to real landlord and tenant concerns, more consistent leasing materials, and a structure that reduced the operational burden of staying visible.
Inconsistent branding across marketing materials
No structured content or publishing calendar
Property promotions required repeated one-off work
Weak connection between content and core services
What OK7 delivered
Content, creative, and workflow improvements working together.
The engagement treated the marketing operation as a system rather than a series of isolated posts and projects.
SEO-focused articles
Developed useful content addressing landlord and tenant questions instead of generic industry commentary.
Sharper property materials
Redesigned flyers, brochures, and reusable presentation assets for clearer property promotion.
Reusable brand templates
Built Canva templates that helped agents and the internal team create more consistent materials.
Internal organization
Structured files and task tracking to clarify ownership and reduce the friction around monthly marketing.
Project gallery
Selected work for RJ Brunelli.
Recovered original project images spanning property marketing, digital content, design, and field production.
Results & impact
A more consistent presence and a calmer internal process.
Stronger brand perception
Property materials and published content presented the firm with greater visual consistency.
Repeatable marketing rhythm
Monthly planning and reusable templates replaced more of the last-minute scramble.
Clearer service content
Blog and social topics became more closely connected to landlord, tenant, and leasing priorities.
RJ Brunelli & Co.
By connecting content planning, property materials, reusable templates, and internal organization, OK7 helped RJ Brunelli present its story more consistently and manage marketing with less friction.
OK7 perspective
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