The Complex Asbury Park
Bond Street Bar, Loteria, Capitaline
Unified web presence across three restaurants, built for fast updates, mobile menus, and cohesive branding.
1. Overview
Client
The Complex Asbury Park Bond Street Bar, Loteria, Capitoline
Location
Asbury Park, NJ
Industry
Hospitality / Restaurants
Partnership Started
[Insert Start Date]
Scope
Website redesign + multi-location web development + monthly support
Objective
Create a unified digital presence across three connected restaurant brands—Bond Street Bar, Loteria, and Capitoline—while making updates, menus, and specials easy to manage in-house.
Key Focus Areas
- Website modernization and e-commerce implementation
- Clear audience segmentation (Pro vs. Retail)
- Content strategy for education and conversion
- Local SEO and digital presence optimization
2. Challenges
Before OK7
- Bond Street's website was outdated and hard to update
- No websites existed for Loteria or Capitoline
- No central web identity for The Complex
- QR code menus and specials required manual updates
- Needed a system the team could manage without developer help
What They Needed
- New sites for each restaurant
- A central Complex website that ties them together
- Easy-to-edit menu upload system
- Mobile-optimized design with QR code integration
- Ongoing support and updates on demand
3. What OK7 Delivered
Build Features
- Redesigned Bond Street’s website to match their aesthetic
- Developed brand-new sites for Loteria and Capitoline
- Created a central “The Complex” page that connects all three
- Built mobile-first sites with simple, flexible structure
- Embedded custom menu upload areas for in-house updates
Client-Side Wins
- Each restaurant now has its own branded web presence
- QR code-ready, mobile-friendly menus across all locations
- Sites designed for speed, usability, and long-term scalability
- Client can independently manage menus, hours, and promotions
4. Results & Impact
Web Presence
- Full digital ecosystem built from the ground up
System Upgrade
- Team can update menus and announcements themselves
Mobile Usability
- All three sites are optimized for on-the-go access
Project Takeaway
- Design and structure matter as much as branding
Client Testimonial
“OK7 helped us take three distinct restaurant concepts and bring them together online without losing the vibe of any of them. Updates are easy now—and we’ve got one spot that ties it all together.”
� Ryser’s Landscape Supply
5. Tools & Process Highlights
Technology Stack
Key Improvements
- Mobile-first redesigns
- Branded page structure for each concept
- Custom backend menus
- Connected navigation between brands
Ongoing Support
- Monthly updates to all three websites
- Ongoing dev support for future changes
- Built for quick edits without developer delays
6. What's Next
Coming Soon
- Add events and seasonal pop-ups
- Expand image galleries for each location
- Introduce mailing list or subscriber capture
Goals
- Continue making updates easy for staff
- Support new promotions as concepts evolve
- Strengthen The Complex brand as a destination
Ready to transform your digital presence?
Let’s discuss how we can help your business achieve similar results with a strategic, tailored approach.